{"id":280,"date":"2012-10-02T15:20:44","date_gmt":"2012-10-02T15:20:44","guid":{"rendered":"https:\/\/jeffwoodonline.com\/?p=52"},"modified":"2012-10-02T15:20:44","modified_gmt":"2012-10-02T15:20:44","slug":"comma-abusing-and-pen-names","status":"publish","type":"post","link":"https:\/\/jeffwoodonline.com\/blog\/280\/comma-abusing-and-pen-names\/","title":{"rendered":"Comma Abusing And Pen Names"},"content":{"rendered":"<h2>Confessions of a comma abuser<\/h2>\n<p>I am a proud, serial, comma abuser. Really, I am. If you didn\u2019t notice then that\u2019s because you\u2019re worse than I am. Or you don\u2019t know any better. Either way.<\/p>\n<p>I don\u2019t always know when I\u2019m breaking the comma rules, but often I do. For example, I use the comma whenever there\u2019s supposed to be a pause in my statements. I suppose that instead I could use an ellipsis like \u2026 and the way I learned it is if you are using it to end a sentence, then you use four \u2026. and sometimes I do, but I often use the comma.<\/p>\n<h2>Examples of comma use<\/h2>\n<p>You also use commas around optional phrases, meaning that if you omit the comma-bracketed phrase, the meaning of the sentence really doesn\u2019t change. So for example, in the sentence \u201cI could always use this, or maybe not, to get my desired results\u201d is essentially the same as \u201cI could always use this to get my desired results\u201d. Now this example is really, really poor because in this case the phrase \u201cor maybe not\u201d could be a part of the person\u2019s sense of humor. Hey, gimme a break, it\u2019s really hard to think of bullet-proof examples \u201con the fly\u201d, so to speak.<\/p>\n<h2>How grammar applies to marketing<\/h2>\n<p>I\u2019ll bet you didn\u2019t think you\u2019d be getting a grammar lesson for marketing, did you?<\/p>\n<p>The bottom line is, nothing smells like \u201crip-off\u201d more effectively than bad grammar and horrible spelling. \u201cYou barely can read or write the English language and you want to sell me a series on article marketing???\u201d I don\u2019t think so.<\/p>\n<h2>On to using pen names<\/h2>\n<p>Do you use a pen name? Stephen King and Anne Rice use pen names for some of their books. There\u2019s reasons to use a pen name in book writing, maybe you want to keep your \u201cauthor\u201d life and your \u201cpersonal\u201d life separate. Some celebrities have a \u201cstage name\u201d instead of their real name for that reason.<\/p>\n<p>Sometimes it\u2019s because they (authors, not actors) want one name to be well known for one genre, like horror, and a different name for a different genre so people don\u2019t get confused. BTW, did you notice how \u201clike horror\u201d is a disposable phrase? Why can\u2019t I think of those things when I actually need them?<\/p>\n<h2>Why some use pen names in marketing<\/h2>\n<p>In marketing there\u2019s similar reasons as well, like a new name for each niche perhaps, but one of the most ominous reasons is competition. You don\u2019t want your competitors to see every niche you\u2019re in. Some will try to get them banned by turning in false accusations, or if you do black hat, genuine accusations. Sometimes they\u2019ll jump into every arena you\u2019re in just to give you a headache.<\/p>\n<p>Sometimes it\u2019s perception, like how can a person be an expert in \u201cX\u201d if they also are in \u201cY\u201d and \u201cZ\u201d? Never mind the fact that people usually have more than one thing they know about. A person can know about auto mechanics, the internet, and gardening. There\u2019s nothing that says they have to only talk about one of them, but perception says they can\u2019t do it all.<\/p>\n<h2>Are pen names in marketing ethical?<\/h2>\n<p>Some marketers consider this unethical, others don\u2019t. Personally I think that as long as WHAT you are doing is ethical, WHO you call yourself doesn\u2019t really matter.<\/p>\n<p>&#8211; Jeffery<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Confessions of a comma abuser I am a proud, serial, comma abuser. Really, I am. If you didn\u2019t notice then that\u2019s because you\u2019re worse than&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,7],"tags":[35,83,91,92,131,304,305,312,390,397],"class_list":["post-280","post","type-post","status-publish","format-standard","hentry","category-blog-tips","category-starting-a-blog","tag-anne-rice","tag-celebrities","tag-comma-abuse","tag-comma-rules","tag-ellipsis","tag-pen-name","tag-pen-names","tag-personal-life","tag-stage-name","tag-stephen-king"],"_links":{"self":[{"href":"https:\/\/jeffwoodonline.com\/blog\/wp-json\/wp\/v2\/posts\/280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jeffwoodonline.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jeffwoodonline.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jeffwoodonline.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jeffwoodonline.com\/blog\/wp-json\/wp\/v2\/comments?post=280"}],"version-history":[{"count":0,"href":"https:\/\/jeffwoodonline.com\/blog\/wp-json\/wp\/v2\/posts\/280\/revisions"}],"wp:attachment":[{"href":"https:\/\/jeffwoodonline.com\/blog\/wp-json\/wp\/v2\/media?parent=280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jeffwoodonline.com\/blog\/wp-json\/wp\/v2\/categories?post=280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jeffwoodonline.com\/blog\/wp-json\/wp\/v2\/tags?post=280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}