{"id":169,"date":"2012-08-20T03:35:32","date_gmt":"2012-08-20T03:35:32","guid":{"rendered":"https:\/\/jeffwoodonline.com\/?p=169"},"modified":"2023-04-09T05:06:46","modified_gmt":"2023-04-09T12:06:46","slug":"how-to-set-up-a-blog-and-forum-keyword-research-3","status":"publish","type":"post","link":"https:\/\/jeffwoodonline.com\/blog\/169\/how-to-set-up-a-blog-and-forum-keyword-research-3\/","title":{"rendered":"How To Set Up A Blog And Forum \u2013 Keyword Research"},"content":{"rendered":"

For a list of articles in this series, go here: How To Set Up A Blog and Forum Article Index<\/a><\/p>\n

Welcome to part four\u00a0of How To Set Up A WordPress Blog And Forum<\/strong>.<\/strong><\/p>\n

Here\u2019s where we start getting into the nitty-gritty of doing keyword research for our chosen topic. When it comes to things like market research, seo, keywords and stuff I have a secret to share with you.<\/p>\n

Lean over to your monitor so I can whisper it. Don\u2019t be a sissy, just lean over here. Closer. Ok, here it is\u2026I\u2019m not an expert.<\/p>\n

I know, big surprise. Listen, I blog, that\u2019s what I know. I\u2019m always learning and this series is about how to set up a blog and forum. It\u2019s not about market research, seo, or things like that.<\/p>\n

Are those important? Absolutely, but what I\u2019m doing here is basic stuff. Newer people may go, \u201cOh, so that\u2019s how you do it\u201d while others may go, \u201cThat\u2019s too basic\u201d. I have opinions on the different methods that people use to find Clickbank<\/a> products and keyword research, but I\u2019ll save those for now.<\/p>\n

I definitely know more today than I did a month ago and I intend to keep learning. So without further ado, let\u2019s go back full circle and see where this all started (briefly).<\/p>\n

I found a product that tickled the memory of an old hobby that I ended up deciding to set up a blog and forum for. Here it is:<\/p>\n

\"Our<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

For any of you who don\u2019t know about what those stats at the bottom mean, here\u2019s a real quick idea based upon my current understanding:<\/p>\n

grav = gravity. This is what a lot of people look for. It is approximately how many affiliates have sold at least one of these in the last 30 days. It\u2019s not a one-to-one ratio. This one\u2019s gravity is not good, but it\u2019s higher than the other products I found. Good thing I\u2019m doing it for interest.<\/p>\n

%refd = What percentage of the sales of this product came from affiliates.<\/p>\n

%\/sale = What the percentage of the price the affiliate gets.<\/p>\n

Total $sale = The maximum dollar amount an affiliate gets per sale of one of these.<\/p>\n

So, I probably will look to see if there are better selling products elsewhere but there\u2019s no harm in having this as a small ad somewhere either. If I was doing this strictly from a money making position, this is not a good sign, but I\u2019d research it a bit more before making a final determination.<\/p>\n

Next, we take some keyword ideas from this product. \u2018Saltwater fish\u2019 and \u2018invertebrate\u2019, \u2018coral\u2019 etc. For our example\u2019s sake, I\u2019m using \u2019saltwater\u2019 but normally you would write down as many as you can think of. Then we take our list and head over to Wordtracker<\/a>, it\u2019s free.<\/p>\n

\"Wordtracker<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

It\u2019s already sorted by searches and you can see that \u2019saltwater fish\u2019 has 338 daily searches. You would note down all the ones that interest you. I\u2019m going to just use \u2019saltwater fish\u2019, for a pure money making site, more is better. Now we go use the Google<\/a> Keyword tool.<\/p>\n

Below you will see that I ran the search with the match term as \u2018exact\u2019. Exact is when people go to Google and put their searches in \u201cquotes like this\u201d. Broad is when they don\u2019t use quotes. I\u2019ve seen experts use both.<\/p>\n

I also added the column Est Ave CPC which gives me the approximate average cost per click for each keyword. I sorted it by advertiser competition.<\/p>\n

\"Google<\/p>\n

Now you can click on the .csv at the bottom of the screen and save your results on your computer in a format that a spreadsheet can import. You should also look at another good and free tool called Good Keywords<\/a>. You would import the .csv file into it and you can sort them in different ways, combine them etc.<\/p>\n

There are both services and products that you can buy. Some are average, some are exceptional, I don\u2019t own any but I might in the future. In any case, we take the keywords that interest us the most and just simply put them into the Google search engine. Below I\u2019ve given the results for both a broad match and an exact match.<\/p>\n

\"Google<\/p>\n

\"Google<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

In case you can\u2019t read the numbers, there\u2019s 1,230,000 competing sites for the broad term and 1,120,00o for the exact term. On the very top and sides you see the paid ads and that\u2019s one reason why I looked at the cost per click of the keywords.<\/p>\n

The more specific you make your keywords the better you will do at finding a combination that helps boost your search engine ranking. For example, \u2019saltwater fish tank\u2019 is more specific than \u2019saltwater fish\u2019 but not as specific as \u2018Aquaflow saltwater fish tanks\u2019. This is what people are talking about when they mention long keyword tails. It just means \u201cmore specific search terms\u201d.<\/p>\n

Once you find the combination that you think will get you the best bang for the buck, you try to get a domain name. If you were doing this strictly to promote a product, you would try to get a domain name with the product\u2019s title, like this: www.ultimatesecretstosaltwaterfishandinvertebrates.com<\/p>\n

Hard to read but it has essential keywords and reflects the product. If it\u2019s unavailable you could try a .net, .org, .info etc. You could also try using hyphens or underscores in the name. I am told that for domain names, you rank better if your domain is all one word, next best is hyphens, and after that would be underscores.<\/p>\n

So in an ideal world if you have a product called Saltwater Fish, then you would also have a domain of www.saltwaterfish.com or www.saltwater-fish.com, or www.saltwater_fish.com.<\/p>\n

The domain type (.com, .org, .info) isn\u2019t as important. But if someone is typing from memory and can\u2019t quite remember the url, they probably will default to the .com<\/p>\n

Someone said that generally if you are going to sell the website, you want a .com otherwise it doesn\u2019t matter. I don\u2019t pretend to know.<\/p>\n

So, pick your topic, do your research, go to GoDaddy <\/a>and register your domain, go to HostGator<\/a> and purchase a hosting account. This would be a good time to sign up with either Aweber<\/a> or GetResponse<\/a> for your autoresponder. I\u2019ll see you next time where we start setting things up.<\/p>\n

– Jeffery<\/p>\n","protected":false},"excerpt":{"rendered":"

For a list of articles in this series, go here: How To Set Up A Blog and Forum Article Index Welcome to part four\u00a0of How…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3,7,11],"tags":[27,40,70,89,157,181,212,245,247,264,269,283,290,307,327,340,365,379,399,400],"class_list":["post-169","post","type-post","status-publish","format-standard","hentry","category-blog-tips","category-general","category-starting-a-blog","category-wordpress-how-to","tag-affiliates","tag-article-index","tag-briefly","tag-clickbank","tag-forum-article","tag-gravity","tag-how-to-set-up-a-blog","tag-keyword-research","tag-keywords","tag-market-research","tag-memory","tag-nbsp-nbsp-nbsp-nbsp-nbsp","tag-nitty","tag-people-find","tag-produ","tag-research-editors","tag-seo","tag-sissy","tag-stuff","tag-surprise"],"_links":{"self":[{"href":"https:\/\/jeffwoodonline.com\/blog\/wp-json\/wp\/v2\/posts\/169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jeffwoodonline.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jeffwoodonline.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jeffwoodonline.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jeffwoodonline.com\/blog\/wp-json\/wp\/v2\/comments?post=169"}],"version-history":[{"count":26,"href":"https:\/\/jeffwoodonline.com\/blog\/wp-json\/wp\/v2\/posts\/169\/revisions"}],"predecessor-version":[{"id":3110,"href":"https:\/\/jeffwoodonline.com\/blog\/wp-json\/wp\/v2\/posts\/169\/revisions\/3110"}],"wp:attachment":[{"href":"https:\/\/jeffwoodonline.com\/blog\/wp-json\/wp\/v2\/media?parent=169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jeffwoodonline.com\/blog\/wp-json\/wp\/v2\/categories?post=169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jeffwoodonline.com\/blog\/wp-json\/wp\/v2\/tags?post=169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}